On 10.07.25, Reeco Tailor launched its first collection, titled MALIBU PUNK. This debut collection draws inspiration from a variety of elements, carefully blended into a single capsule.

The designs in this collection reflect Reeco Tailor’s core ethos: avant-garde, punk, and
streetwear-inspired couture. Each piece was crafted to bring bold ideas to life, resulting in extraordinary garments that make a statement and offer a look unlike anything seen before.

The color palette takes its inspiration from the vibrant California vibes, infusing the dark, edgy aesthetic with a subtle summer feel. This interplay between light and dark creates a unique balance, symbolizing resilience and hope.

With the devastating wildfires that impacted California this year, particularly in Los Angeles, we wanted to convey a message of strength and unity. The distressed and washed details incorporated into the garments pay homage to the struggles faced by the state, while maintaining a firm and bold look that reflects the enduring spirit of its people and communities.

The campaign shoot was designed to evoke the feeling of stepping into the spotlight, arriving at the game, walking into the arena, making a bold first impression. The setting imitates the iconic entrances of players arriving at arenas in their most fashionable looks. This concept perfectly mirrors the brand’s own arrival on the fashion scene, symbolizing the beginning of a bold and extraordinary journey.